Innovation

Innovation

Whirlpool Corporation firmly believes innovative thinking comes from everyone, everywhere. Nearly 10 years ago, we launched a worldwide effort to instill innovation as a core competency throughout the entire organization. Since then, Whirlpool employees worldwide have participated in and contributed to innovation-related activities resulting in new ideas, products and services; thus delivering real value to consumers in ways never before seen in either the company or the home appliance industry. Focused on embedding innovation as a core competency, Whirlpool Corporation has made a long-standing investment to build this competency. This investment includes redesigning business processes, training thousands of employees, building an innovation management system and changing the culture of the company.

Innovation attracts consumers to our wide portfolio of brands; however it also offers a sustainable competitive advantage. In 2007, Whirlpool Corporation generated more than $2.5 billion of worldwide revenue from product innovations—well exceeding projected targets for the year—and the robust pipeline of $4.5 billion will allow for continued growth over time.

 

Innovation into our products

At Whirlpool every launch of new products starts with the deep understanding of our consumer. Designers and engineers convey and transform the inputs into new features. Only after rigorous quality checks and improvements the new technology is launched in the markets.

MeaConsumers

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Understanding consumers’ needs and adapting to their desires through intelligent technology.

This is Whirlpool.

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DID YOU KNOW...?

Innovation

Consumer need: 33% of consumers rate easier cleaning as top priority need.
Whirlpool answer: IxeliumTM hob - the first cook-top that never loses its shine. Created through the exclusive application of nanotechnology to steel, its revolutionary surface prevents food residues to attach, making it quick and easy to clean with a simple wipe of the sponge. Innovative and patented technology that offers not only faster cleaning but also groundbreaking protection against abrasion and yellowing.